Banner and post sizes cheat sheet: social, ads and websites
Platforms change their recommendations from time to time, so treat these as safe working sizes and check the platform's help page before a big campaign.
| Where | Size (px) | Ratio |
|---|---|---|
| Facebook / Instagram square post | 1080 × 1080 | 1:1 |
| Facebook / Instagram portrait post | 1080 × 1350 | 4:5 |
| Stories, Reels, TikTok | 1080 × 1920 | 9:16 |
| YouTube thumbnail | 1280 × 720 | 16:9 |
| LinkedIn / link preview image | 1200 × 630 | ~1.91:1 |
| Google display: medium rectangle | 300 × 250 | |
| Google display: leaderboard | 728 × 90 | |
| Google display: half page | 300 × 600 | |
| Google display: mobile banner | 320 × 50 | |
| Website hero | 1920 × 1080 (keep text in the middle 1200) | 16:9 |
| Marketplace product image | 1000 × 1000 or larger | 1:1 |
Three rules that matter more than size
- Keep important text away from the edges; apps crop and overlay buttons.
- One message per banner. If you need two, make two banners.
- Test on a phone at arm's length. If you cannot read it, nobody will.
Need every size for a campaign? Our campaign plan delivers one design in five sizes within a day.
